Small Business Revamp - Special Occasions
Utilizing brand storytelling, website design, and content management, I revamped the website for Special Occasions, a formalwear store in San Marcos, Texas, to establish a modern, sleek, and sophisticated online presence.
Before
Outdated Design
Clunky and Cluttered Text
Hard-to-Read Font Choices
After
Modern Design
Streamlined, Clean Text Body
Accessible Font and Color Scheme
Special Occasions Brand Mood Board
As part of Special Occasions’ business revamp, I designed a refreshed brand identity that balances elegance, timelessness, and modern appeal. Since the brand had not been updated since its opening in 2007, incorporating contemporary design elements was a must.
The redesign features a cohesive color palette, a blend of cursive and on-trend fonts, and a subtle 20s-inspired art deco pattern. Together, these elements bring Special Occasions’ formalwear branding into the 2020s while preserving the recognizable qualities that define its identity.
Check out the website below!
